Brand Management Assignment What is its purpose?
An authentic way for you to demonstrate what you have learned during this course.
By authentic, I mean insightful application of branding principles to real world examples.
I do not mean memorization of the textbook theories, but rather the interpretation and application of those theories.
Im looking for insight, original thinking, creativity.
For some questions, while there could be a wrong answer, there may be many “right” answers depending on your personal interpretation. Don’t be anxious trying the “second guess” what the right answer might be.
Exam protocol:
Your honesty and integrityand courtesyare paramount to you as a leader and to your career, and during this exam.
Dont plagiarize, copy other students work or ideas, or cut-and-paste from published documents. This will earn you an automatic F on this exam.
Dont share your ideas, or compare notes, with another student.
This will be an open textbook/ open notes exam. To reiterate, simply repeating content from the textbook or lectures will not represent an adequate answer to any question.
Be as concise and direct as the question requires. Quantity of writing does not equal quality of answer.
Have a good time answering the questions!
Best wishes for a successful outcome for all,
