According to Wikipedia (https://en.wikipedia.org/wiki/Digital_marketing), “Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.” Please note that Wikipedia is not a good citation for academic papers.
Zadoro (https://zadroweb.com/10-reasons-digital-marketing/) suggests 10 reasons why you must use digital marketing:
Digital Marketing Helps to Level the Playing Field.
Far More Cost-Effective Than Traditional Marketing Methods.
Better Conversion Rates.
Higher Revenues Are Generated From Digital Marketing.
A More Targeted Approach.
6. Reaching Out to the Mobile Consumer
7. Its All About Building a Brand
8. Earn the Customers Trust
9. Entice Customers to Take Favorable Actions
10. Essential For Business Survival
I see the use of digital marketing increasing in the future and a good grasp of the concepts involved in digital marketing is of great importance to the aspiring marketer.
For this paper (all references and in-text citations must be in APA format):
1. Section 1 (1 page .. 400 words [minimum] or more): define digital marketing. I would expect that you would use multiple sources but one reference and in-text citation is required.
2. Section (5 pages .. 2000 words [minimum] or more): find and summarize 5 articles dealing with digital marketing. Try to find articles dealing with the origins of marketing analytics, where it has been in the past, where it is now, and where it is heading in the future. For those who enjoy the more technological aspects associated with digital marketing, feel free to discuss the tools used in digital marketing. Obviously, you will have at least one citation for each article.
3. Section 3 (1 page .. 400 words [minimum] or more): the final section of your paper should discuss how your own organization uses digital marketing and/or how your organization employs or could employ marketing analytics.
4. Section 4 (length up to you): did you find this exercise enlightening; was it worthwhile to you .. why or why not? Is it something worthy of doing in a graduate level class? Other comments or suggestions.
The paper should use good grammar and complete sentences except where appropriate.
